Strive 66.

Strive 66 is a beginner friendly program designed to help you build sustainable, healthy habits through realistic and flexible strategies. It focuses on simple steps for lasting change.

Made For Women                       By Women!

What is strive 66?

This is a 66-day challenge much like 75 hard. Except it is made for women by women. By taking into consideration factors like menstrual cycles and hormone imbalances’. This challenges builds important habits to aid your daily health wellness journey.

But this challenge isn’t only for women — men can absolutely do it too. Think of it as an alternative to the 75 Hard challenge: still demanding, still transformative, and still built to push you past your comfort zone. This challenge isn’t easy — in fact, it’s intentionally hard. But that’s the point.

Remember: it takes 21 days to build a habit and 66 days to make it stick. This challenge carries you through that entire transformation window, helping you create discipline, resilience, and long‑term change.

Six “Rules” to stay consistent; and why.

 

1. Move 45 Minutes Daily

Moving your body for at least 45 minutes a day builds consistency, strengthens your cardiovascular system, and supports mental clarity. It doesn’t have to be intense every day—walking, strength training, yoga, or cycling all count. What matters is showing up. Daily movement reinforces discipline, boosts mood through endorphins, and helps regulate hormones and stress. Over 66 days, this becomes a cornerstone habit that shifts your identity toward someone who prioritizes health.

2. Follow the 90/10 Nutrition Expectation

The 90/10 nutrition guideline teaches balance without obsession. Eating nutrient‑dense foods 90% of the time fuels your body with what it needs—stable energy, better digestion, improved skin, and hormonal support. The remaining 10% allows flexibility so you don’t feel restricted or burnt out. This rule builds a sustainable relationship with food, helping you learn discipline without falling into extremes.

3. Be Home by 10 PM to Prioritize Rest

Being home by 10 PM encourages a consistent sleep routine, reduces late‑night stressors, and helps your body align with natural circadian rhythms. Quality rest improves hormone balance, muscle recovery, mental clarity, and emotional regulation. This rule isn’t about restriction—it’s about protecting your energy. Over time, prioritizing rest becomes a non‑negotiable part of your wellness foundation.

4. Start and End Your Day With Water

Hydrating first thing in the morning jump‑starts your metabolism, supports digestion, and replenishes fluids lost overnight. Ending your day with water helps regulate bodily functions, supports recovery, and prevents dehydration that can disrupt sleep. Ending your day with hydration creates a simple, powerful ritual that reinforces self‑care and keeps your body functioning at its best.

5. Read, Journal, or Listen to a Podcast for 15+ Minutes

Spending at least 15 minutes a day on personal development strengthens your mindset. Reading expands your knowledge, journaling helps you process emotions and track progress, and podcasts expose you to new perspectives. This daily mental nourishment builds resilience, self‑awareness, and focus—key traits that support long‑term habit formation and personal growth.

6. Limit Alcohol

Limiting alcohol reduces empty calories, improves sleep quality, supports liver health, and stabilizes mood and hormones. Alcohol often disrupts progress without offering meaningful benefits, so cutting back helps you stay aligned with your goals. Over 66 days, this habit sharpens your discipline and helps you feel more energized, clear‑headed, and in control of your choices.

Q & A

 

  • Yes. You can break it into smaller sessions (like two 20‑minute walks or three 15‑minute blocks). What matters is intentional movement that adds up to 45 minutes daily.

  • No. The 90/10 guideline works with any eating style—high‑protein, plant‑based, macro‑focused, or intuitive eating. It’s about quality and consistency, not a strict diet plan.

  • No. You can add lemon, electrolytes, or minerals as long as it’s still primarily water. The goal is hydration, not flavor restriction.

  • If your schedule requires late hours, the spirit of the rule still applies: protect your rest, reduce unnecessary late‑night activities, and create a consistent wind‑down routine.

  • Yes. You can do 5 minutes of journaling in the morning and 10 minutes of reading at night. The goal is daily mental growth, not a single uninterrupted block.

  • Not necessarily. It means being intentional—reducing frequency, portion size, and mindless drinking. Some participants choose zero; others simply cut back significantly.

  • Absolutely. Variety helps prevent burnout and keeps your body challenged. Mix strength, walking, yoga, mobility, and cardio throughout the week.

  • No. Every rule can be completed without equipment. Movement can be body weight, hydration is free, and personal development only requires a book, journal, or podcast.

  • Listen to your body. Prioritize hydration, rest, and gentle movement if possible. The challenge is about discipline, not self‑punishment.

  • Yes, and it often increases accountability. Shared goals, check‑ins, and encouragement make the experience more enjoyable and sustainable.